This media spot is part of HakiElimu's #HujafaHujaumbika campaign. The campaign calls for individual accountability, as well as accountability within communities, institutions, and the government, in improving learning and teaching environments in schools. The slogan of the campaign is: "I, you, and the government—how are we accountable for implementing the national strategic plan for inclusive education to ensure that all children receive appropriate learning opportunities?"
This campaign advocate for enhancement of school governance structures to accommodate student’s representation in organ that make decision affecting them.
This campaign stimulates public dialogue on the use of Kiswahili as both a language of instruction in secondary schools and also as a medium of communication on official matters.